Television Media Wei Village Halloween Ancestor Worship Ceremony July 15 Change Correlation Studies

The rural traditional folk is a folk psychological window and the folk custom ceremony's vicissitude also reflects the changes of the inner sense of villagers. As the changes of the rural traditional folk are influenced by such factors as transmission factor, is there any relevance between the countryside folk custom and the modern TV media? This study takes the case of the changes in the ceremony of Ghost Day on July 15 when WeiJia villagers offer sacrifices to their ancestors as the object. Through this kind of phenomenon and the spread of TV media in daily life, the author is to investigate the influence of TV media on the daily life in the country, the folklore, the way of their life, the villagers'ideas and so on. This essay also analyzes the relations between TV media and the changes of the ceremony; and finds out the changes of the customs of traditional holidays in the country caused partially by the TV media.This essay researches the connection between TV media and folklore by analyzing the influences of TV news, television dramas, various programs on the villagers'daily life and value in the 1980s, the 1990s,2000s. TV media has a great influence not only on the traditional mode of life but also on the mind and value of the villagers, which is long-term and imperceptible. Via TV villagers explore the outside world, know different thinking, receive the ideas and imitate the way of life conveyed by TV media. Those traditional customs and traditional ceremony which TV media doesn't involve have being weakened and simplified, or even ignored. Along with the further intervention of TV media, the villagers in WeiJia, especially the younger generation, hold indifferent attitude toward the ceremony of Ghost Day on July 15. That is to say, the traditional folks and traditional festivals which TV media involves directly can be further inherited, while those which TV media involves indirectly or never may be simplified and ignored as people do not get advocated and guided habitually, the same is true of the ceremony of Ghost Day in WeiJia village.