Design And Implementation Of Management System Of Real Estate Marketing Based On B/S Architecture

In recent years, with the government introduced a series of macro-control policies, thedomestic real estate industry in the internal and external environment has undergone somechanges, in the increasingly fierce competitive environment, enterprises began to realize theimportance of real estate from extensive management to standardization, refinement. Processprinciple development to professional in the real estate business, business process complexity,standardization, at the same time, along with the continuous expansion of business volume,manual operation brings to some extent decreased work efficiency, some of the real estateenterprises in the direction of "area","national" process based on organizational structurechange, business complexity increase, to a certain extent, reduces the efficiency ofmanagement of enterprises, increase the difficulty of management. More and more enterprisesgradually realize that to solve the control problems in the development of enterprises, toimprove the internal information exchange and flow through the information platform is animportant means of cooperation, only the realization of specialization, in the informationplatform standardization and refinement to improve operational efficiency, calm in the face ofindustry change.While the sales stage as an important part of real estate development life cycle, itsinformatization level, to a certain extent determines the competitiveness of enterprises, thereal estate sales information has become a pressing matter of the moment to the current realestate marketing management system.In this paper, according to the needs of the real estate group marketing managementbusiness, the main management four large business in the system: customer management,sales management, marketing management, statistical analysis and management, including:1.a detailed study of the real estate sales management system based on system demandanalysis of function demand and structure characteristics of the module design.2.B/S architecture selection. In addition to consider lowering the cost of maintenanceapplication based on B/S architecture, more prominent in its ease of use and convenientfeatures: the browser only, Internet access service.3.functional modules. From the group control angle, based on customer life cyclemanagement as the latitude, mining customer lifetime value, achieve centralized management,the enterprise customer resources to the sales process of Paihao, booking, subscription, signedthe business as a product set up corresponding ideas, planning and completion of customer management, price management, sales process, sales change, gathering management,customer service management and other functions.The research and implementation of application of real estate marketing managementsystem, the actual business process and information platform with sales to achieve theadvantages of real estate enterprise information application, to enhance enterprisecompetitiveness in the market.