Provincial Satellite Path Of Enhancing Innovation

Over the years, the Internet industry fast, and new media industries like gangbusters.Network digital TV, mobile video, car video, micro letters, microblogging and other PCterminals and mobile client, snatch fiercely traditional TV audience flow. Caught in thebroadcast media to survive, or revolution, or be eliminated.Nowadays, crowded televisionmarket,"Matthew Effect" surfaced. This pair behind the manipulation of the competitivesituation in the same time, so the national provincial TV gradual polarization, survival of thefittest. Folk constantly gushing down the family, Taobao family, iPod family, shot off, geeksand other Internet communities, let us see the profound impact of high-tech media ofcommunication, while also changing the form of public and social life.Our provincial TV, the institutional mechanisms rigid market philosophy behind,shrinking market share increased viewership, the channel can not effectively competitivejump and countless other problems."No innovation, survival is also embarrassing." Lu Xun’sfamous words borrowed the theme of this article leads-provincial TV, innovation is the wayout. In this paper, a correct understanding of China’s history, to survive environmental changeaspects such as the development of provincial TV, radio and television media dissected roundof institutional mechanisms, the management, the crux of the opportunities challenges hindertheir development and successful experience with China-based media industry pioneer reformon the successful experience of the three modes and distinctive characteristics, work togetherto build an innovative path of provincial TV. As a case study focused on the outdatedbelonging to the Guangdong Provincial Satellite TV, from the local innovation across thewhole innovation, collaborative integration "emancipation","Innovation","managementinnovation" and "content creation" of the four systems, and establish a comprehensivepackage provincial TV program innovation system.2014media reform trend. Standing wave of the reform era of British television the PLA,ushered in an unprecedented test: Have the courage to reform our own life, breaking thebarriers of vested interests of monopoly; Are the courage to face the management of ills, let’sreturn to the market of electronic media track; Willing to abandon traditional thinking, leaningover the Internet Zhezhi sword scabbard Win. In short, in-depth Analysis of this article "provincial TV upgrade path to innovation" research and efforts on and "TV the PLA Winconcrete steps," is extremely necessary and meaningful.