Research On The Integration And Innovation Of Provincial Satellite TV In The Media Convergence Environment

Driven by the media convergence of the global media, mass media convergence has become an inevitable trend. Currently, media convergence is the requirement of China's social transformation and the development of national strategy. Media convergence has begun to carry significant and far-reaching political and social significance. For years provincial satellite TV led the development of television media in terms of China which is a leap, a new starting point. How to apply the new technology and new channels, construct new communication relationship, new media platforms. Provincial Satellite TV needs to have new dimensions and new coordinates.This article uses the literature research method, experiential summary method, functional analysis and other research methods. From the media fusion environment, carding to the integration process of provincial satellite TV in the Internet Environment. Summarize and analyze the pros and cons of the provincial TV in the process of integration, demonstrate in the new development environment. Provincial TV stations should be based on improving the convergence of the starting point, focus and focus. Of in the layout of a new round, promoting the effective integration of provincial satellite TV on various media resources and production factors effectively. To ensure the integration and development in the right direction...