| China’s TV industry has made considerable development and progress in the last ten years, the provincial satellite TV to be a media force, has made great contribute and exploration in these years, and go out of its own special way. In the process of TV industry’s development, the competition between provincial satellite is very hot, the pressure includes CCTV and the same TV,one is the great news resource which the provincial TV can’t catch on the CCTV.the other comes from the same TV never stop finding the new originality. The provincial TV didn’t affirm its position, so dilute the news station caused by the "Pan entertainment phenomenon". In the confused convergubg attack situation, the provincial satellite TV’s growing space becomes small, and the great pressure has been put on its livng road. In the past two years foreign media for the domestic media have also been enhanced, looking for a suitable development strategy of provincial satellite TV, to enhance the core competitiveness of provincial news program itself become the most important conditions to gain the competitive advantage in the national TV market.TV program’s homogenization and vulgarization is a general promblem in provincial satellite TV’s development process, the two big problems not only reduces the show grades, no help for the audience’s media literacy education,but also produced a bad influence on ecological environment of media.Provincial Satellite TV programs imitate each other let the audience feel so tired on tv. Reform and innovation becomes a road which can help the provincail-level TV breakthrough homogenization, vulgar programs to deal with the fierce competition situation, in a way, striving for the provincial satellite TV channels brand not only for the TV show increased recognition, but alsofor the development of provincial satellite TV,and the same time the development of TV industry open up some new ideas for the development and made a lot of great brands for the provincial satellite TV,also has brought the huge change for the social economy, culture, politics etc.In January1,2012the "Yangtze River" news, launched in Hubei satellite TV, the first time this program comes from our sight with "sitting on the Yangtze River, an interpretation of the world" caused our attention, the new way to open the provincial satellite TV programs by focusing on international newsprograms. Rich international information, accurate expert commentary,lutching the news dispute, combing the news context to "Yangtze River" in the central provincial satellite TV news, international news program has become the leader, and in a short period of time this program has been into the national depth news commentary program ranks. It launched a good promotion for international news commentary program, provides a unique research value and take the provincial satellite TV lots of innovation and reform. Based on the research of the Yangtze River,"news", I hope this rearch can take us some theoretical of TV’s program, on the other hand, the international news in depth commentary programs do atheoretical reference to summarize the characteristics and innovation, at the same time, analyzing and researching the program to look for the provincial level TV innovation development direction, beneficial to the development of provincial satellite tv.The application of case analysis, expert interviews and literature research on the "Yangtze River" news, the establishment and revision of the program, the systematic analysis, summed up the following conclusions:first,"the Yangtze River" news, founder of innovation for provincial satellite TV has a promotingand leading role, and for the mainland some less developed satellite TV is more useful reference; the second is revision to go to the depth of the international news program is the television industry development’s need, but also to avoid the TV program homogenization obvious problems in Yangtze River; the third is "news" as the representative of the international news program has become a TV brand to raise aratings and audience share an important guarantee; the fotth is correcting principle follow the scientific and the application of advanced new? idea is reason of "the Yangtze River" news’s success; the fifth, programs emphasize brandconformity and the value, from packaging to the host and the content of the program and has distinct features; the sixth is througing the strict management of the program staff to improve the "Yangtze River" news’s personnelmanagement system, and formed a good working atmosphere, improve work efficiency. |
PDF Full Text Request