| The development of Provincial Satellite TV for nearly two decades, has become an important force in the rise of Chinese TV. Provincial Satellite TV and CCTV channels, terrestrial channels formed between the 'zero-sum game' viewing pattern of competition. Between the provincial TV competition I catch you engaged in a fierce battle within the ranks. In the proportion of the population of China's overall television viewership declining, while the provincial share of TV viewership Corps to maintain continued to rise, the phenomenon is worth studying.TV Entertainment carries its own mass media entertainment functions. Entertainment based on a wider audience ratings are high, economic and social good, but have become the most competitive of all provincial-level TV programming patterns. At the same time, entertainment programming and innovative programming patterns become the 2009 Provincial Satellite TV ratings battle in recent years.In this paper, the phenomenon of Provincial Satellite TV competition to start, and strive to viewership data through statistical and text analysis, the strength at the provincial level TV media and entertainment content resource integration, topics of localization, scheduling holistic, public service ideals and aspirations, Educational subject positioning, the audience of the influence of communication and networking in areas such as innovative research. |
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