Research On The Innovation Of Variety Show Of Provincial TV

China’s television variety shows have gone through a journey of nearly 30 years of development. Especially the new century, provincial satellite variety shows are get better and better, the competition between provincial satellite variety show also intensified, especially the variety of prime-time contest has become divided and establish the provincial satellite TV camp and the location decisive factor. For the provincial satellite TV, the current variety show production and broadcasting is undergoing a "the best of times", but also "the worst of times". Because of the trend of media technology progress, the fierce competition of the a vast amount of programs, abundant of variety shows, social capital influx......provided more possibilities and greater development power, of course, they put forward higher demands to the innovation of provincial satellite TV variety show.For this purpose, the paper takes the variety show of prime time of provincial satellite TV station as research objects, based on the literature review, the comparative analysis approach and these case analysis method, and based on the logic "raise questions, analyze and solve problems" to construct the full text. On the logical starting point, the article starts with the definition of "the variety show", in order to guide the systematic study of the variety show innovation practice. Like the old saying, words without weight, a concept from perceptual knowledge to rational knowledge and reflects things property is the start point of scientific research work and rational thinking. The concept of "variety show" will be changed. As the years went by, the variation of audience tastes and the advance of industry, the connotation and extension of variety shows corresponding changed. The paper put forward the concept of "great variety" creatively, and on the based tracing the historical evolution of morphological variety show, and from the external and internal forces discussing the influence factors of the morphological evolution of variety show. The second part will focuses on the reality of vision, all-round display and analyze the current competition and the competition provincial TV prime-time variety show, describe the highlights of the competition, and the problems which were specifically outlined. The last part will from theory to practice to explore the innovation theory and policy direction of variety show. Specifically, it is based on the "TV+" philosophy to throw out suggestions for the innovative practice of the provincial TV prime-time variety show from the perspective of concept orientation, content development, innovative forms, platform construction, marketing promotion, teamwork, technology, industry chain derived.