Profitability Analysis Of Multinational Corporations From The Perspective Of Value Chai

With the development of science and technology,many new science and technology enterprises have emerged in the world in recent years,and the market competition of electronic products is becoming more and mor e fierce.How to go out and seize the limited market of Chinese science a nd technology enterprises is a difficult problem that many enterprises are facing nowadays.In such a market economy environment,how to tap the competitive advantage is the key to the sustainable profitability of enterpr ises.Competitive advantage and profitability are closely related.The imp rovement of profitability is the basis for enterprises to maintain competiti ve advantage,while competitive advantage is the guarantee for enterprise s to obtain profitability.The two complement each other.As traditional pr ofitability analysis is only limited to the financial statements,to enterprise's financial data and operating conditions for effective union,diffic ult to assist business managers make joint enterprise actual situation,to so lve the actual difficulties of decision-making,and the value chain as a ne w financial management tool has wide applicability can not only improve the disadvantages of traditional profitability analysis method,The profita bility analysis of enterprises is closely combined with the development str ategy,and on the basis of expanding the extension of the current financial analysis,the managers of enterprises are helped to find operational probl ems and make targeted improvements,so as to improve the applicability a nd effectiveness of enterprise decision-making.Therefore,the combinatio n of profitability analysis and value chain management is the inevitable tr end of the development of enterprise management.This paper selects Samsung Electronics as the research case.First of all,as a mature leading enterprise,Samsung Electronics has accumulated a lot of mature management experience,which is worth studying and learning.Similarly,in the process of many years of practice,it also has a lot of experience and lessons.Based on the theory of value chain and profitability,make a preliminary judgment on its current profit situation;Secondly,based on the non-financial perspective,the value chain is introduced to analyze the business activities of Samsung Electronics in detail.On the one hand,it analyzes the production link,procurement link,R ?D link,marketing link,warehousing logistics link and human resources link of the internal value chain;Conduct a comprehensive and in-depth analysis of the upstream and downstream links of the external vertical value chain,and make a comparison between peer comparable enterprises based on the perspective of the horizontal value chain,so as to have a clearer understanding of the current profit status of the company,and find the problems of investment intensity,cost control,strategic choice,supervision and management and relationship maintenance in all links of Samsung Electronics;On the other hand,by constructing the time series model,it is found that the value chain has a significant positive role in promoting the profitability of Samsung Electronics.Finally,according to the analysis conclusion of this paper,targeted suggestions are put forward to enhance the competitive advantage of Samsung Electronics Market and improve profitability.