Research On The Present Situation And Development Countermeasure Of The Private Teaching Studio In Xi’an City

With the improvement of the quality of social life, more and more people have begun to notice the importance of good health. Meanwhile, Consumers’ needs tend to be diversified, and the fitness training and subtle fitness instruction put forward higher requirements than before. The Fitness studio is due to those needs to become of a new form of fitness formats, and content of management is more direct, detailed, and personalized than before. In the domestic first-tier cities, Small fitness studio have been relatively mature, but in Xi’AN, it’s still in infancy stage.This paper Through use studying of literature, doing interviews, sending the questionnaires, collected mathematical statistics and other research methods to summarize my opinion. In the case of basic on Xi’an gyms studio personal trainers, and members of the studio for the survey targets, the paper will discover and analyze the problems and the presently existing causes, and it also will find corresponding development countermeasures. Research result indicates: 1. Xi’an fitness studio private trainers’ age are more younger, higher quality cultural background, the proportion of men are larger than women, the Physical trainers are larger than Medicine trainers, less International Certified Coach, fitness technologies are more advanced, the workplaces are limited in the fitness studio. The most people believe that fitness studio of Xi’an have good development prospects. 2. In Xi’an fitness studio membership, women’ number are larger than men, high income middle- aged people are mainly. Members are introduced by friends, relatives, and the Internet to spread. The most of the members have high quality satisfaction feeling for profession private trainer. However, consumers still reflect that there are the high charges, so they hope to reduce the price. 3. Xi’an fitness studio are sitting mostly in Yanta District, multi-choice for residential buildings. the venues and facilities are small but excellent. The courses of fitness are mostly one facing one private trainer sessions and small group lessons, the course are lack for innovation and specialties. The most of fitness studio earnings are flat, and only are small parts can surpluses. Those are good start for marketing development of Xi’an fitness studio. Analyze the status of the above to propose the following measures: 1. The suggestion are increase the proportion of female coaches, and trainers should expand the scope of knowledge to avoid a single skill. Fitness studio should try to satisfy needs of members as much as they can, and they should combine that the "members came in" with the "coach come out". 2. The fitness studio should pay more attention to marketing demand, refining curriculum classification, and rich members in different ages’ level. Fitness studio should ensure high-quality services to expand the publicity to increase membership. The reasonably priced should based on the actual situation, and allow more people participate in private teaching. 3. Fitness studio should local conditions of location, and seize the characteristics of the course itself to achieve the ultimate. Their need create owning brand image and brand value. Fitness studio should Improve the studio environment and human environment, and they also should develop the teams’ abilities and potential to improve efficiency and save costs as much as possible.