Research On The Present Situation And Countermeasures Of Private Fitness Studio In Nanning City

General Secretary Xi Jinping pointed out in the report of the 19 th CPC National Congress: From now to 2020,it is a period for the completion of a well-off society.It means that we are basically entering a well-off society,and we must enter a well-off society in the 2020.In recent years,the quality of life of the residents in China has been increasing with the development of the economy.The living standards of the people have changed qualitatively,and they will pay more and more attention to their own health.As the residents’ sports awareness is constantly strengthening and sports consumption is increasing,more and more people are beginning to contact physical fitness,especially a part of the high income population.They have begun to pursue more professional and personalized "private services".In recent years,there have been a lot of smaller scale for the needs of these groups.Fitness workplace-private fitness studio.The private fitness studio is a place to provide the society with paid fitness service.It provides a platform for the residents to participate in sports and sports consumption.It can indirectly promote the rapid development of the sports industry in China.Nanning is the capital of the Guangxi Zhuang Autonomous Region,an important hub connecting the southeast coast and the southwest,and the economic development of Nanning will certainly promote the overall economic development of the Southern China region.This article investigates and analyzes the basic situation of the private fitness studio in Nanning,the status of the managers,the status of private coaches and the status quo of its members by the method of literature,interview,questionnaire and field investigation.The purpose is to understand the present situation of the private fitness studio in Nanning and find out the existing problems and put forward the problems.Feasible countermeasures and suggestions to promote the healthy development of private fitness workshops in Nanning.From the investigation,it is found that there are three problems in the private fitness studio in Nanning,the first is the industry development environment:(1)the related laws and regulations are not perfect and the system is not perfect;(2)the government’s industry supervision and policy concern is low;(3)the start time of the work room is short,and the fitness industry is competitive.Intense.The second is the side of the service supply side:(1)the lack of sports and management complex people,the fitness industry manager training mechanism is not perfect;(2)the marketing means effect is not ideal;(3)private coach industry is not standard,the lack of high level professional coaches.The third side is the side aspects of consumer demand:(1)consumers are less aware of private fitness studios and have no correct awareness of fitness;(2)members have short total time for fitness,lack of exercise,and the concept of independent participation is weak.In view of the above problems,the following countermeasures are put forward.First,we should energetically optimize the development environment of the private fitness studio industry:(1)the relevant government and industry related departments should introduce related laws and regulations;(2)establish related industry associations to realize self-management with industry;(3)create a harmonious atmosphere for fitness and promote the studio.Development.Second,we should constantly improve the supply side structure of private fitness studio service:(1)industry associations regularly carry out training in fitness management;(2)diversification of marketing methods,expand marketing channels;(3)formulate private coach working norms,and constantly strengthen the comprehensive quality of private coaches.Third,we should constantly expand the impact of the consumption demand side of private fitness studio:(1)guide consumers to pay attention to related fitness account or download software to train consumers’ correct fitness and consumption consciousness;(2)take the old members as an example to cultivate the consciousness of lifelong fitness.