Research On The Development Of Private Fitness Studio In Jinan City

In China,the development of private fitness studios is still in its infancy,with a small number and no fixed model,so there is not much experience to rely on.Private fitness studios are mainly on the high-end route,and more than half of the private fitness studios in Jinan are located near high-end residential areas.The private fitness studio has a relatively low investment cost.According to the average consumption of each member,it ranges from 15,000 yuan to 20,000 yuan.If 100 members are recruited,the cost can be recovered and the income will exceed 100%.[1] Coaches in private fitness studios are highly educated and have certain training experience compared to ordinary clubs,but the proportion of male and female coaches is uneven and there are fewer female coaches.The main reasons for the success of private fitness studios are intimate services,professional knowledge,business promotion,and derivative product development.As far as the development of China’s fitness and personal fitness service industry is concerned,the biggest problem lies not only in the lack of excellent fitness coaches and professional basic knowledge and training characteristics,but also in the lack of market-oriented management of market-oriented operational mechanisms.The support of national policies is also an important factor affecting the development of private fitness studios.We need to seriously reflect on and learn from the development of the fitness service industry.This paper uses the methods of questionnaire,literature data,expert interview and local observation to study the development of China’s sports industry in order to promote the sports consumption.From the big vein,it is the method of promoting the healthy development of the personal private health-care studio through the policy support.Through the research,we find that the development of the private fitness studio has the following problems:(1)the lack of excellent personal trainer;(2)insufficient recognition of the fitness coach to the private working chamber;and(3)the lack of competitiveness among the fitness studios;(4)The workroom has difficulty in solving the above problems.Solve the problem:(1)strengthen the supervision of the government;(2)the structure and system optimization of the working chamber;(3)improve the professional level of the coach;(4)introduce the external investment and the scale of the market;(5)determine its own position and improve the support service;and(6)strengthen the propaganda of the body-building studio.Since private fitness studios are just starting in China,it is necessary to improve the market and industrialists’ efforts to protect coaches’ trust and members’ consumer interests.The following development direction of fitness studio should be better customer maintenance,more personalized service,and new market development.