| As a new type of physical fitness organization,fitness personal training studio has the characteristics of strong professionalism,low investment,high profit as well as flexible and diverse style.Professional fitness guidance and private fitness environment have gradually become popular with people.In recent years,there are dozens of fitness personal training studios emerged in Shijiazhuang,but such studios are still in its infancy in Shijiazhuang.Therefore,this paper researches the status quo of fitness personal training studios,aiming at advancing the development of sports industry in Shijiazhuang,meeting the growing fitness needs of the public and further improving the fitness market system.This paper adopts literature review method,questionnaire and other methods,combines field visits with questionnaire surveys,takes 15 representative studios among the existing fitness personal training studios in Shijiazhuang,centers on the status quo of fitness personal training studios,and then summarizes the existing problems and causes and puts forward corresponding development strategies after investigation and analysis.According to research results,it indicates that:1.Personal trainers from fitness personal training studios in Shijiazhuang have overall low education background,lack in female trainers and have short teaching age,but their ability to learn is strong.The professionalism of the current trainers meets the fitness needs of members and thereby brings good sales.2.Fitness personal training studios in Shijiazhuang take professionalism and services as selling points,and most members learn them through online group purchase.The ages of these members are mainly between 30 and 40 years old;and these members mainly dominated by females have the key consumption motivation of fat reduction and shaping and have good overall satisfaction of such studios.3.90% of the fitness personal training studios in Shijiazhuang are set up near high-end residential quarters,and the quantity in Yuhua District is far higher than those in other regions.These studios mainly have an investment of RMB20,000 to 400,000,and most of them is between 150 to 300 square meters.4.The business model of fitness personal training studios in Shijiazhuang gives priority to course signing system.60% of them are at a profitable status.They mainly sell personal training courses,have a good external development environment but lack in personnel training and responsibility differentiation.5.Fitness personal training studios in Shijiazhuang face such problems as lack of excellent personal trainers,poor awareness against fitness studios,serious homogenization and difficulty in initial financing.6.Fitness personal training studios in Shijiazhuang should work closely with government departments,adjust organizational structure and optimize personal trainer team in terms of management;as well as pay attention to absorbing funds,expand publicity,improve infrastructures and highlight features in terms of operations.Countermeasure:1.Optimize the coaching structure,give full play to females' advantages and strengths,deepen the relationship between members and different trainers and keep member viscidity.2.To do a good job in the studio's functional differentiation,clear promotion channels and ways,make reasonable arrangements for the distribution of new members and control the amount of private members of such trainers.3.The management of fitness personal training studios should coordinate and cooperate with government management departments,improve studio rules and regulations,optimize the structure of personal trainer teams and improve the professional level of personal trainers.4.Fitness personal training studios should attract social investment and strengths,improve the quality,carry out various forms of publicity,give full play to the propaganda role of media,before carrying out courses rationally,attach importance to hardware and software updates and promote fitness consumption. |
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