Investigation And Countermeasure Research On The Current Situation Of Operation And Management Of Fitness Private Education Studios In Shanghai ——Taking Pudong New Area As An Example

Since the implementation of the "Outline of the National Fitness Program",my country’s sports industry has developed by leaps and bounds,of which the fitness industry is particularly prominent.As a product of my country’s rapid economic development and the continuous improvement of national living standards,fitness personal training studios can provide high-quality fitness products and services for fitness needs,and create benefits for the health and quality of life of the people.However,with the extensive development of fitness personal training studios,more and more problems have gradually been exposed,and eventually many fitness studios are on the verge of closing down or even disappearing.Therefore,in order to solve related problems and change the status quo,this study takes 10 representative fitness private education studios in Pudong New Area,Shanghai as examples,and adopts the method of literature data,questionnaire survey,expert interview,mathematical statistics and Swot analysis.Law et al.conducted an investigation and research on the operation and management of fitness private education studios on 10 relevant persons in charge,coaches and members of 10 fitness private education studios.The results and suggestions show that:1.The location chosen by the Shanghai fitness personal training studio is relatively suitable.The locations of Shanghai fitness personal training studios are concentrated in business districts,high-end residential areas and office areas;the advantage of fitness personal training studios in business districts is that the shopping mall has its own drainage function;shopping malls are more convenient for parking,and the surrounding public transportation facilities are relatively complete;The positioning of the mall can help the fitness personal training studio to screen members.In order to target different types of members,some fitness personal training studios will be located in high-end residential areas and office areas,so that members with sufficient funds but time-stressed and work-stressed can exercise;2.The space area of the Shanghai fitness personal training studio is small but the internal facilities are advanced.Due to the limitations of the small venue,the Shanghai fitness personal training studio requires reasonable interior facilities,and scientifically arranging the equipment can largely prevent accidental injuries during the fitness process of members;during the epidemic,most of Shanghai personal training fitness The studio will be equipped with a ventilation system,which is very important for epidemic prevention and control in confined spaces;3.The coaches of the Shanghai Fitness Private Education Studio have a high professional level,and the training and assessment system needs to be improved.In general,the starting point of Shanghai fitness personal training studio coaches is relatively high.Most fitness personal training studios will arrange professional training and professional competitions for coaches;coaches themselves will obtain relevant certificates and participate in relevant competitions through other authoritative institutions;managers are not very strong in arranging training and assessment plans for coaches targeted and cyclical.In order to ensure the scientific and effective improvement of the level of coaches,it is recommended that managers improve relevant systems;4.The staff management system of most fitness and personal training studios in Shanghai is reasonable,but some studios still need to be improved.Most private training and fitness studios in Shanghai will pay insurance to employees in accordance with relevant laws and regulations.On this basis,a small number of fitness and personal training studios will provide additional rewards and compensation to employees;very few studios are in the relevant security system.There are still loopholes in the system,which violates national laws and regulations and damages the basic rights and interests of coaches.Managers of various fitness studios should firmly abide by the relevant provisions of Article 72 of the "Labor Law",which is the foundation of their foothold;5.The members of the Shanghai fitness personal training studio are of higher quality and have higher demand for fitness.Most of the members of Shanghai Fitness Private Education Studio are in a state of high income and high education.And they have more rational consumption thinking and scientific exercise habits,and the consumption motivation is simple,mainly to reduce fat and increase muscle.They all have relatively high demand for sports services.In terms of sports consumption,they are more focused on the effect of training than the price.