Research On The Current Situation Of Fitness Studio In Changsha City

With the continuous development of China's economy,the importance of the sports industry is getting higher and higher,while the fitness industry continues to expand,many problems have gradually emerged in the traditional fitness clubs which have been developing for many years.With the growing demand of fitness consumers,a new form of business,private fitness studio,has emerged,which has become a new market segmentation of the fitness industry.This research adopts the methods of documentation,questionnaire,field investigation,interview and data analysis to investigate the current situation of 60 fitness studios in Changsha,to study the current situation of the operation of fitness studios in Changsha,to understand the existing problems in the development of fitness studios in Changsha,and to put forward corresponding development countermeasures according to the existing problems,so as to seek sustainable,healthy and stable development of Changsha fitness studio.This study is mainly carried out in the following parts:The first part is the origin of this study.This paper mainly discusses the background,significance and literature review of the research,and traces the theoretical and practical significance of this paper from the perspective of the concept and operation of fitness studio,fitness studiocoaches,fitness studio consumers,etc.Finally,it introduces and presents the process of this study,including the research object and method,sample sampling,data collection and analysis,and the construction of conceptual framework.The validity of the study and the limitations of the study are also discussed.The second part is the investigation of the current situation of Changsha fitness studio.This paper investigates the current situation of fitness studio from five aspects: basic situation of fitness studio,fitness studio operators,fitness studio coaches,fitness studio members and fitness studio operation.This paper analyses the current phenomena and problems of Changsha fitness studio in this study,and combines the experience of field investigation to share information with practitioners,providing theoretical basis for follow-up researchers.The third part is to put forward the problems in the development of Changsha fitness studio according to the current situation investigation.The main problems are that the managers of fitness studios in Changsha need to improve their management experience,risk awareness and theoretical literacy;the qualifications of some coaches in fitness studios need to be improved,their teaching experience needs to be enriched,and their professional skills need to be improved;the marketing means of fitness studios need to be optimized,the system set up is insufficient,and there is no in-depth membership guarantee.The fourth part is to put forward the strategy of healthy and stable development of Changsha fitness studio.It is suggested that from the three aspects of fitness studio operators,coaches and operation conditions,fitness studio operators should strengthen the ability of practical management,while improving their theoretical literacy and operational risk awareness;fitness studio coaches should enhance their teaching qualifications,enrich their teaching experience and improve their professional skills;fitness studio operation should learn advanced marketing means and improve.The management system of studios should establish in-depth customer protection,precise orientation and create core competitive advantages.