Research On The Development Strategy Of Information Technology Company

Information industry as an emerging industry sector, with the development of science and technology continues to mature. In recent years, China’s information industry in accordance with the decisions and arrangements of the CPC Central Committee and the State Council, the industry as a whole maintained a steady growth. Constantly optimize the industrial structure adjustment, upgrade momentum previews, development of information technology services industry has become one part of speeding up the transformation of economic development mode, which greatly promoted the development of information industry, the rapid growth of the number of enterprises, innovation and technology information technology industry has led to industry updates faster, out of the market rate increase. Support of national policies to reduce market access barriers, more and more enterprises have emerged, competition intensified. Faced with such a difficult market environment, the company is engaged in the information industry should be thinking about how to use knowledge management to adjust their strategies to deal with market competition, to achieve more steady development.This paper uses the theory of strategic management, research and discussion of A corporate strategic direction. By PEST analysis, Porter’s five forces analysis and SWOT analysis model to identify the strengths and weaknesses of business development opportunities and challenges, and to analyze the external environment and internal resource capacity of Company A, in-depth study of the development of enterprises strategy, using SWOT matrix analysis method to determine the business development strategy, take a strategic combination of stable development based strategic approach. For the successful implementation of the strategy chosen, given the appropriate strategic implementation plan, including strengthening internal management, streamline mechanisms; adjust the company’s organizational structure, optimize functions; outstanding advantages, enhance core competitiveness; establish marketing plan; and strive to build a corporate culture characteristics, enhance cohesion. The conclusion of the full text of the article is to summarize, hope it can be made on the IT enterprise reference.This paper focuses on research of small and medium IT companies, in the face of low barriers to entry, competition, product homogeneity conditions, how to assess the situation and take advantage of strategic management theory and their own specific circumstances and market conditions combined method to develop and adjust the business development strategy, enhance core competitiveness of enterprises, continue to forge ahead and achieve sustainable development.