Research On Strategies For Small And Medium Software Enterprises

The development potential of the software industry is so powerful that other domestic industries can not match. It implements the industrial scale of 3.06 trillion yuan in 2013. In just 15 years, the software industry creates the industry’s glory. Experts believe that the software industry will continue developing by 20% annual growth rate after 10 years. The way of the software industry will be very broad. The software industry is a representative in the knowledge-based economy, and it is a new type of economic sectors in the society as a whole. Most of software industry met the best period of development, but they also face many challenges, such as:a shortage of personnel, funding difficulties and technology developed, small living space and so on.The thesis analyses the development status of the average small and medium enterprises. The thesis has performed a deep research on the typical example, and has developed an effective way to solve the problems that most enterprises are facing. During the research process, the analysis is made as detailed as possible so that the methods can be directly used in practice. In the end, the sustainable developmemt of software enterprises can be achieved in the future.In the first part, the thesis makes a systematic analysis of the development status of the average small and medium enterprises; makes a definition of the software industry and categorizes the software enterprises to make the target of the thesis clear. Then, the theis has found out the problems of the industry and the restrictive factors of the enterprises.In the second part, the thesis makes a comprehensive summarize of the theories and models concerning the development of software enterprises for the purpose that the restrictive factors can be found the corresponding countermeasure can be made upon that.The thesis finally researches the representative enterprise--Yingbo Technology. By this case study, we can get the status of the software market.we should explore the market to solve the problem, so that optimize enterprise development. Based on the following points, businesses can develop effective development strategy. Firstly, the small and medium software enterprises must establish a clear direction for the development of their own situation, to find the right approach to development, and strive to be "leader" in the filed. The rational development of diversified do not be simple in order to reap profits, the burden of business development, at the same time, research technology, encourage innovation; secondly, focus on personnel training, strengthening of human resources management, choose the best people, and provide them with good training opportunities to let them play on their own potential jobs, while treatment with high-quality benefits to retain them, at the same time, efforts to improve the knowledge level of the enterprise, increase business in the industry in the field of competitiveness, improve the ability of enterprises against external risks; thirdly, the software industry is a high-front costs of the industry, the company throughout the development process, is a steady stream of funding, in order to protect the property of the enterprise technology, business development strategy to prevent mistakes, companies must develop a sound management system, training senior investment professionals, so that enterprises bigger and stronger.