The Construction Of Urban Image On The Platform Of Micro - Letter

We Chat has become one of the most popular way of network transmission, Its relationship as a link between people and different platform for dissemination of information to their friends, so as to let more people see this information, realizes the information sharing. Not only We Chat can speed up the spread of information,but also save costs and how to maximize the use of image-building in Luoyang City, needs analysis study on the mode of transmission. In China, the app appear relatively late, only fully grasp the micro-propagation characteristics can transmit t Image of Luoyang City.Ever since the Smartphone was born, and the development process of the mobile terminal.Micro-public platforms as a product of the information age, now has become a safeguard and promote social networks and information dissemination of the new carrier. The app plays an extremely important role in promoting the city’s image, through the establishment of public and publish city-related news, timely updates the urban dynamic, meanwhile, there are some ways to attract people’s attention, propagandizing the public, And by some events of the public, not only let people increase the interest in the public,but also willing to recommend to their friends and family, as a result, people imperceptibly will have some understanding on the image of the city, and then cultural phenomenon, caught the attention of more and more people, so the invisible can promote the city’s image.Combined with micro-signal to the public, for app to spread image of the status of the city, as well as in-depth discussion and analysis of the existing problems. Full advantage of micro-propagation characteristics based on full understanding of the image of the city,as well as more research, case studies, literature research method for image communication in Luoyang City are now analyzed, meanwhiled, I raised some doubts. Study finds that there are several problems in public dissemination of Luoyang City image: firstly, the dissemination of information is not guaranteed;Secondly, releasing the message number is too small;Thirdly,communication with the audience is too small; Fourthly, cannot handle emergencies;Fifthly, cooperation with the relevant public is not enough.Taking We Chat transmission way, how to avoid transmission limitation and maximizes the We Chat advantage, the author put forward the following opinions:firstly, from the point of view of information publishers, distributors must have high quality and gain insight into people’s interest; Secondly, increasing the number of communication with the audience, meanwhile, leaving deep impression to the public; Thirdly, efforts to guide the public opinion toward the good direction;Fouthly, unifying management of all related We Chat ID, integrating many power,division of labor to try to spread luoyang image; Fifthly, improving the ability of emergencies. Only to the above points are better used can take advantage of micro-propagation in Luoyang.