Study On The "Micro" Communication Of Changchun City Image

The urbanization process has accelerated and competition between cities has become increasingly fierce.As the soft power of urban competition,the image of the city has also received more and more attention from city managers.With the continuous change of the media mode,the “micro” communication mode has quietly emerged.As the representative of the “micro” communication mode—the WeChat public number platform has many advantages such as strong interaction,wide dissemination,and strong integration,it has become a communication city.A powerful position for the image.Therefore,how to use the WeChat public platform to spread the image of the city and highlight the characteristics of the city in the context of fierce competition in the city is an important topic for scholars today.This article takes "micro" communication as the starting point,and focuses on the analysis of the image of Changchun city by the WeChat public number under the "micro" mode of communication,and discusses its role in the spread of Changchun city image in the field of "micro" communication.What questions are available and some guidance suggestions are provided.The first chapter of this article is an introduction.The introduction part combs the concept of "micro" communication and the research status of urban image at home and abroad.According to the analysis of the research status,the research methods,which provides a basis for subsequent research.The second chapter mainly reviews the ways of spreading the image of Changchun city,such as traditional media,event communication,and “micro”communication.It analyzes the characteristics of various modes of communication from the vertical direction,and compares the image of Changchun city with traditional media and other new media.The third chapter focuses on the analysis of the WeChat public account in the “micro” mode of communication,and the analysis of the image of Changchun city through the category construction and content analysis method for how the WeChat public number constructs and disseminates the image of Changchun city.The fourth chapter is the key chapter of this paper.Through the analysis of the content of WeChat public number in the “micro” communication mode,the current WeChat public number is proposed for the construction of Changchun city image,and corresponding suggestions are put forward for the existing problems.In short,the author hopes to use the Changchun WeChat public account as an example to reflect on the construction and dissemination of the city image under the“micro” communication perspective,to find problems and provide some constructive opinions.