The City's Image Communication Strategy Of Wuhan Based On Wechat Public Platform

City image plays an important role in urban development,Good image of the city is conducive to enhancing the city's comprehensive strength,The development of new media makes the spread of the city image has more channels and a wider platform,WeChat as one of the new media,Quickly developed With its unique way of transmission,People also began to use WeChat to spread the image of the city,But the study found,There is not much research From the WeChat of this specific new media as the starting point andon the image transmission of specific cities,Starting from subtlety To see small,Specific and detailed research is better to explore its strategy and to achieve a good image of the city spread,Therefore,This article focuses on the specific city of Wuhan,focusing on one of the new media micro-public platform to study the Wuhan city image transmission strategy,So as to see the micro-know,to help the city r use the new media platform to spread of its city image in a better way.This article from the perspective of communication,Using agenda setting theory,framework theory and other communication theory to analyzes the communication strategy of Wuhan city image in the micro-public platform.First of all,To summarize the dissemination of resources of Wuhan city image,Secondly,we use the content analysis method to systematically sort out the content of Wuhan city image in the micro-public platform,And analyze the spread effect by questionnaire,Finally,explore the micro-public platform of Wuhan city image communication strategy through the above finishing,statistics and analysis,Be sure the appropriate strategies and correcte the inadequacies,Provides a certain opinion to enhance the image of Wuhan City,The results show:There are some advantages when Wuhan Wechat public platform spreads its city image,Such as diversified presentation,high content original and a broad spread range,But also has its shortcomings,For example,Lack of depth understanding of the audience,Interaction is poor,Content is not comprehensive enough,Lack of alliance between the media and WeChat managers' quality room for improvement,These are all the shortcomings of the strategy,According to these deficiencies,This paper presents the corresponding strategy recommendations,In such a new era of media,This kind of city imageWeChat transmission mode and good strategy provides experience and reference for other city's image spread,Has a certain social significance.