Enterprise Micro-channel Public Subscription Number And Availability Of Operational Strategies

Micro-channel public platform Tencent launched in August2012, once introduced by the media, businesses, public agencies, star, individual users are welcome to become a Sina Weibo after another in important operational platform. Currently, the micro-channel platform has been registered certified public account had more than30,000, and the number is still increasing, with70%account for the business operations account.First, the paper focuses on the micro-channel, operations and micro-channel marketing three micro-channel public platform to retrieve the existing literature, review the content and lack of former studies. For learning ways excellent corporate micro-channel subscription number operations, this paper communications, marketing theory, psychology and other disciplines, select Xi’an local businesses doing relatively well micro-channel public subscription number-" Xi’an Vanke " for example, to extract from January1to February28months all content analysis sample of56content, the integrated use of interviews, content analysis and other research methods, trying to influence the dissemination of results from the Communication " spread body "," communication object "," communication skills content "and other aspects to analyze " micro-enterprise letter Subscribe number " of the overall operating strategy.Finally, the article also discusses some of the risks present micro-channel public subscription numbers exist in the operation and tried to put forward some methods to meet these risks and challenges to the development and operation of micro-channel subscription number of companies made some feasible suggestions...