Wechat Business Public Platform

In recent years,the effect of traditional advertising has been less effective.With the development of new Internet + development,especially in recent years,We Chat has seen a reverse transformation from the perspective of enterprises.In order to solve the problem of time consuming and fruit payment in fruit stand,this paper designs and implements a fruit sales system based on We Chat public number.Through the operation of this system,a large number of human costs are saved,in which member recharging not only stabilizes the source of customers,but also obtains the "pre revenue" of fruit stall in advance,which makes member information management more systematic.In addition,the system pushes the We Chat public number through the binding to achieve self help ordering.When the user enters the We Chat booth,the system automatically binds the micro signals.After placing an order,the customer can submit the order and pay the bill through wechat.The consumption process not only saves customers' waiting time,but also reduces the service pressure of fruit stall.The member recharge system also binds the user's wechat.On the basis of realizing the traditional function of membership consumption,the cost of membership card making is reduced,the security of customer consumption is improved,and the consumption,points and orders of membership card can be inquired in real time.The fruit sales system based on We Chat public number adopts a mature design scheme,combined with market research,and is combined with the actual operation of fruit stand.It takes We Chat public number management platform as backstage support to realize the design part of the platform.The development tools use Eclipse and Java language,and the database uses Sql Server database.This platform realizes the background management and the use of We Chat as the platform.Transmission medium is the two key requirements for real-time interaction between websites and users.It has good security performance and practical application value.The platform itself is compatible with most mobile terminals,and users can easily match without downloading and installing application software.The development and component cost of the system is low.This paper introduces a new marketing model wechat marketing,and analyzes the reasons for the decline of traditional advertising efficiency,and forecasts the trend of wechat marketing in the future.Wechat marketing has penetrated into various market economy fields,and wechat public platform for fruit sales is only a small part of the market economy trading field.This new type of Internet transaction mode enables many enterprises and individuals to obtain a lot of income.The development prospect of wechat marketing is difficult to measure,and it is still unable to quantify.Compared with traditional advertising marketing,wechat marketing has a strong advantage.