The Study On The Generation Rule And Inducing Path Of The Micro-blog Opinion In The We-media Enviroment

In this era of Internet, micro-blog appears as a fresh and active element in thedevelopment of the we-media. Thanks to its advantages, micro-blog is becoming themost influential media. And as a new channel for information spreading with theadvantages of easy-use and rapidity, micro-blog offers a medium for the public toexpress their opinions and comments, which guarantees them the right of speech andbreaks the traditional unidirectional-spread of information.People spread information and express opinions on micro-blog. Variouscomments and opinions meet and debate, resulting in a so-called micro-blog opinionwhich is summarized after overall consideration of most of the different ideas. Themicro-blog opinion has several characteristics, like the subject of the micro-blogopinion are almost grassroots; spreading very rapidly and so on.The generation micro-blog opinion has its own regularity. And as long as itsgeneration and development, new characteristics emerge. Based on all of itscharacteristics, the micro-blog opinion shows a great and wide influence on all aspectsof our everyday life. Our life is changing significantly along with the generation anddevelopment of twitter.Focusing on the communication theory, associated with Journalism, Sociologyand Economics, this thesis studies the generation and development of Chinesemicro-blog opinion. Embedded in the background of we-media, the rules of generationand great effects of the micro-blog opinion are discovered; new characteristicsgenerated along with the emergence and development of it are also summarized andcommented. Depending on all above, new challenges to the guidance of the micro-blogopinion, which are induced by micro-blog, are summarized and analyzed, and newpractical strategies to perform the guidance of the micro-blog opinion are suggested.