Comparative Study On The Influence Of Travel Agencies'official Micro-blog In The Five North-West Provinces

Due to the huge size of micro-blog users,the speed of dissemination of information is very rapid.It is a great challenge to study the influence of micro-blog.In order to solve this problem,this article use this problem as a starting point,Selected Sina micro-blog,the largest and most influential in the all of the micro-blog platform,as the research object.The Silk Road Economic Section of travel agencies of the five northwestern province's official Sina micro-blog as the sample.We study the micro-blog from the influence of the micro-blog and start to make deep analysis,the study focus on these factors: activity,communication,coverage.Hope to find the problem exist in the development of micro-blog and make a summary,eventually,so we can make recommendations that will promote the development of micro-blog in the future.It is important for the tourism agencies use the advantage of the micro-blog to expand their own transmission,build their own platform.In recent years,the rapid development of tourism industry speed up the travel agencies develop their official micro-blog,the number of micro-blog is grow with each passing day,but only few travel micro-blog can be know and love by the masses of people.It is a major opportunity and challenge to dig out the huge influence of micro-blog contained,at the same time,it is worthy for tourism institutions to explore in the practice of tourism institutions.The research include several stage,at first,we will make a systematic analysis which is about the influence factors of the official micro-blog,through this we can find the reference factors.The second stage is that we use the reference data,which reported by the tourism micro-blog,to make a analysis through Stata 12.0.We find a linear relationship between these factors,so we apply the relationship in the subject,studied in this article.The next stage is to make a preclude in these factors and find the most important factors.The last stage is to detect the most important factors and compare the research result.