Research And Analysis On Customer Relationship Management System Of Securities Company

At present, the securities market competition intensifying, the securities company’s marketing model have been made by the original "with products as the core" to "the customer as the core".Securities industry due to the customer number, customer individual circumstances vary, how to segment the customers, according to different customers implement differentiation marketing, and service, becomes a major issues of the securities company, is also a subject to a securities company to be solved urgently.Paper introduces some securities limited liability company of customer relationship management (CRM) system research background, significance and the present research and project application present situation, has been clear about the paper research content and main work;In business analysis, the paper on the problems existing in the system, organization, the original business process are analyzed, and gives the optimized business processes;In functional analysis, the paper through the case analysis and the use case description, clear the system function, gives the system’s overall function package diagram and the package diagram, including financial business management, customer service management, customer classification management, basic data management, system management DengZi package diagram;In data analysis, the paper on the system each function of the need to deal with the data was analyzed, and the entity class diagram is given, and established the database table structure;Thesis finally summarizes the research and analysis of the work done, and the further work were also discussed.