The News Planning Of New Media Under The Perspective Of Agenda Setting

In traditional agenda setting Theory, it is considered that the mass media have the function of the set the public agenda for the public, although the mass media can’t decide what the public thinks, can largely decide what the public want to. With the development of science and technology, the strong rise of the new media to the past by the spread of traditional media to build pattern caused a huge impact, the boundaries between communicators and the waiters is not as distinct as in the past. Traditional agenda-setting theory in the new media platforms if applicable, and what are the new features, it has carried on the preliminary discussion and research in this paper.New media technology in the rapid development of the work for the social public life, has brought many convenient at the same time, also produced some bad problems. At present our country network environment is relatively chaos, new media platforms news agency level is uneven, provide news service is good and bad are intermingled. At the same time, the network false hot issues occurred frequently, to create a positive and healthy network public opinion environment, guide the rational network public opinion to cause adverse interference. In the new media set up the consciousness of news planning, news reporting activities by means of news planning, not only help the new media get advantage in the competition in the industry, occupy the initiative. Also conducive to clear the agency reported idea and train of thought, to achieve the target, achieve the best effect of transmission. Under the perspective of the agenda-setting theory, in this paper, the new media to carry out the effect of the news planning, the existence insufficiency, and how to develop new media news planning work and try to analysis and interpretation.