A Study On Diversification Of Network Media's Political Agenda-setting

This thesis analyzed two network media—Sina.com.cn and People.com.cn, how to set an established agenda which called " Bush interview China" in a tiny view, through four aspects: Diversification of news source, diversification of report methods, diversification of news framing, diversification of news rhetoric. Accordingly, analyzed the diversification character of China network media' s political agenda-setting, and the character and advantage of network media political communication.The result indicated that: with the effect of national control and media' s commercialization, internet media's political agenda-setting Presented a diversified trend, moreover, compared with traditional media, internet media's political communication had special advantage in national image building, building and developing public space, social civilizing and conforming.Last, this thesis tried to put forward the strategy that internet media how to build it' s advantage in political communication, to shoot for and lead public opinion.