Analysis Of The Service Function Expanding By The Regional Metropolis Newspaper Portal To The Metropolis Newspaper

The requirements of the audience in life make the newspaper net interaction better between the metropolis daily and the metropolis daily portal belonging to itself. The great brand influence from the Metropolis daily helps the development of the regional metropolis daily.A kind of new newspaper net interaction appeared in the field of the internet with their brand integration and the metropolis daily grew fast due to the regularity of the new media in nature and the brand influence of the metropolis daily.these new forms making the audience integrated into the newspaper net interaction, which changed the audience behavior,made the relationships of the metropolis and the of itself more closer, cultivated a high degree loyalty to some brand, tied the old and new media together.Under the background of newspapers-net interaction, the service of the metropolis daily portal is changing. Their function of social service can supplement the weakness of newspapers’ service function, such as news service, mode of communication, profit model, and so on. Together with newspapers, the metropolis daily portal can complete, guide and simplify the service function. Analyzing the influence of on newspaper-net interaction, this essay try to find the innovation of form, build brand-integration and widen the social influence. Because of the unconstant of media ecology, how can new and traditional media develop at the same time and realize the media convergency is an important question.