Research On China 's Sports From Media

Web2.0 era is a new era of the Internet, compared with the traditional era, users are no longer passive recipients of content, but through the Internet technology, to achieve the right to say, many from the media have emerged.The wechat sports wemedia as the main object of study, This study used case study method, observation method, qualitative analysis method and literature data method, to discusses the definition of wechat sports wemedia, to establish seven dimensions of wemedia studies, and mainly to analysis the test item "ecosports".Through the analysis of the test project and the development of wechat sports wemedia observation. The researcher concluded that the elite, the audience diversification and the development trend of diversified development trend. The lack of effective business model, the self media platform dependent too strong, life cycle is short and the content of the quality of the existing problems. And at the end to the sports media operations team, from the media platform side and the government made some of the recommendations.