The Interactive Relationship Between Mass Media And Sports Industry

In the era of modern intellectual economy, as a complicated social cultural phenomenon, sports industry must have natural relationship with mass media. Sports cannot separate with mass media, and vice versa. The development of mass media has already become one of the important pillars of sports industry. At the same time, the progress of sports industry has continently affects and changes mass media. In a word, sports industry and mass media combine in a kind of interaction, in which promoting and restricting each other. If they get appropriate operation, both of them can get a win-win situation. There are four chapters in this thesis.Chapter one mainly defines the correlative conceptions, such as sports industry, sports and symbiotic relationship.Chapter two compressively reviews conditions of the combination with sports and media from ancient times to modern times.Chapter three analyzes the background of the combination of sports industry and mass media. The author systemically illustrates the influence of mass media on sports industry, and the simulative function of sports industry that plays on mass media. Therefore, there is the negative effect that is brought by the interaction between sports industry and mass media. According to this problem, the author offers the soluble strategy.Chapter four bases on the analysis in former chapter, from the consideration of economic benefit and the sports humanistic spirit, the author of this thesis constructs a mode that sports industry and mass media can get interaction and co-benefits. Through this mode, the author hopes get unification in the benefits of economy and society, thereby can offer a helpful thinking for the healthy development of sports industry and mass media in China.