Study On Media Research In Sports Industry

In the 21st century, Sports industry, for its low cost, quick start, high security, penetrating effects, wide range of radiation and great influence, is regarded as the "eternal sunrise industry." In recent years, an increasingly sound development of China's sports spread quickly through the active involvement by the mass media, and sports industry is more like a duck to water.In 2008, the 29th Summer Olympic Games will be held in Beijing, China. CCTV will assume global broadcast production and broadcast signals, facing with enormous challenges and opportunities. In the information era today, the ties between Media and the Sports industry become closer and closer. Media and sports industries support each other, cooperate closely, assume the risk, and share interests. With the advantages that the Media's large coverage and impact, in addition to notable social benefits, sports industry has been pushed forward.This essay focused on detailed analysis of Media's positive and negative impacts on the sports industry, combined with China's situation, to provide some viewpoints and seek to explore some feasible advice. Positive impact on the sports industry: (1) the sale of TV nemo rights to bring huge economic support for the sports industry. (2) Under the sponsorship of sports TV industry, to offer financial support. (3) Providing public Media to support sports development. (4) the media calling in consumer groups for sports industry. (5) TV plays the role of supervisory for the sports industry. The negative impact of TV on the sports industry, including: (1) Over-nemos interfere with the normal sports events arrangements. (2) Sports vulgarization spread harms the image of the sports industry. (3) Widened the gap between rich and poor, and is not conducive to the development of small and medium-sized sports organizations and clubs. (4) the Media monopoly.To provide better TV service to sports industry, Media needs optimizing functions, and make a clear understanding of Sports Report Entertainment status and trends; Amplification effect of the rising sports stars to serve the media and sports industry; Raise the level of sports coverage and live sporting events to attract more viewers. Use ratings to enhance the development of the sports industry driven.Media promotion for China's sports industry is relatively stagnant, especially with the 2008 Olympics approaching, time gets more urgent. We should give full play to the leading role of CCTV, and make Media create a relaxed atmosphere of public opinion for the sports industry, and provide professional, effective, and appropriate sports coverage, and the method used to increase the nemo fees by enhancing input in order to put China's sports industry into a virtuous circle, and in truly international practice.