A Study On The Characteristics Of "Green Week" In "Southern Weekend"

Since entering the new century, the public is not only to focus on the rapid development of national economy, also give more attention to ecological environment. Behind the rapid social development, environmental problems looming large, growing dark depositing, have caused a certain degree of impact on people’s lives, and even a serious threat. How to make the environmental problems caused enough attention from all sectors of society, how to promote the development of our country environmental protection enterprise, become the responsibility of the mass media. And in this respect, the southern weekly "green" space walks at the forefront of the media. It occupies the important position in independent four, taking on environmental issues in-depth reports, making the environmental problems involved in all aspects of discussion. This article with its opening up to now nearly four years is analyzed on the basis of the report, classifying the layout in the aspect of environmental news reports, finding out the advantage of the four aspects. In the mode of reporting, this paper argues that "southern weekend" "green" layout tend to adopt the way of in-depth reporting, combined with the professional opinions and Suggestions, on the analysis of the environmental problems thoroughly. At the same time it also doesn’t forget to close to the public, choosing the environment of public attention topic to report, using easy-to-read story narrative mode. In terms of media functions, southern weekend reported in "green" page will also say to the social from all walks of life, by setting column, such as "green eyebrow", "green rating", "green world" and so on, and let the public to participate in the discussion of environmental problems. "Green" section, on the other hand, open up the list of columns, "barometer" and "city of the future", in continuous attention to environment issue and supervision at the same time, also provide the beneficial experience for the development of future environmental and Suggestions. The way of green" space reporting also has important implications for other mass media.