Thinking Of The Name And Realistic Of:Southern Weekend "Read Here About China"

"Southern Weekend" launched in1984as a tabloid and now it’s the most influential newspaper which enjoys high credibility. From the first tabloid to today’s national broadsheet,"Southern weekend" not only closely follows the development of the times and the needs of the readers, but also constantly gets innovation and reform. In the record itself at the same time, also in recording the development of the times.in the process of transformation for the third time,"Southern Weekend" launched "Read here about China" strongly in2007. This paper attempts to explore "Read here about China" in "Southern Weekend" from four aspects.1. Analysis "Southern Weekend" since its inception of the background of three transformations, the three Transformations of "Southern Weekend" related closely with the background of time, is the witness and recorder. This article focuses on the third round of restructuring, introduces the background of "Read here about China" from "Southern Weekend".2. Make the interpretation of the keyword "read" of the third transformation."Southern Weekend" has the third transformation in a changing and competitive environment in the new century, determines "Read here about China" and locates again. But how much have to read and how to "read", worth to analysis.3. During the three transformations of "Southern Weekend", I have the text analysis of the front pages of newspapers of312news reports which from April12,2007to August30,2012, the front page as the facade of a newspaper, all reflect the philosophy of the newspaper and the choice of the major news,"Read" shows the most undoubtedly on the front page.By analysis the front page, could have to analysis more about the "read" of "Southern Weekend".4. To analysis the effect of "Read". Through in-depth interviews, and combined questionnaire, trying to have analysis of the the effect of "Read" of "Southern Weekend". And to know that the readers have or not "read" about China through "Southern Weekend"."Southern Weekend" has a unique position in the history of China News, this paper wants to get the experience and lessons learned which according to research, analysis and sum up, I hope can have the practice model and reference to the various types of media in current and future.