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Research On "Transition Order" And TV Program Pattern Transformation

Posted on:2015-11-12Degree:MasterType:Thesis
Country:ChinaCandidate:M M WangFull Text:PDF
GTID:2278330461496924Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
As is known to us, people’s living standards is improving quickly. At the sane time, people are growing for the spiritual and cultural pursuits. In order to cater to audience’s growing spiritual and cultural needs of, our local TV stations start to contact with the market, by increasing the variety of television entertainment elements, selecting realistic dramas, such as the news entertainment way to satisfy the audience’s growing demand for entertainment. Although little imagine, the emphasis on entertainment, exclusive thinking, simple reproduction, against creative, popular, or even to shallow vulgar television programs to meet the people’s spiritual and cultural needs, pose a threat to the construction of the socialist core value system.On October 25,2011,to purify the media environment, and urge workers to make more high-quality television, play television media and public opinion to guide function better, SARFT issued a "Circular on Further Strengthening integrated satellite TV channel program management advice "(hereinafter referred to as" Opinion ") notice in the folk commonly known as" cutback on TV entertainment ". "Opinion" on the number of entertainment shows on television, television broadcast the length of the, time and so on has carried on the clear regulation. Since the "opinions" after implemented on January 1,2012, our country’s television screens did show some "new atmosphere". However, What is the essence of " cutback on TV entertainment "? What kind problems of these "new atmosphere" hidden behind? How can our television programs to better meet the spiritual and cultural needs of the audience? In order to further answer these questions, the author analyzed literature research, statistical methods, content analysis, the development of the 2012-2014 television show profiles, summarized the positive and the negative effects on television programs of the introduction of the " cutback on TV entertainment " and Later in order to produce more healthy and high quality TV programs to provide the reference, communication and further the necessity of transformation for the television programmes and TV show and the path of development has carried on the analysis from the perspective of sociology.
Keywords/Search Tags:cutback on TV entertainment, TV program, Structure, Transformation
PDF Full Text Request
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