On The Program Form And Social Foundation Of Tianjin TV Station's Sports Entertainment Program "Achieving Victory"

“Win the victory—card game challenging” is an entertainment TV Show with public participating card games and fun watching elements which was created by Tianjin Sports Channel.This TV Show is open to public,select among whom,the best card players and contest to win the “Card King”.The card games competition is broadcasted with commentary,which delivers the basic knowledge and techniques as well as tactics to the audiences.The Audiences could not only enjoy the fun also they would learn from the participants and even be inspired by their wisdom.This TV Show promotes active,healthy and smart games as leisure activities.It achieves high audience rates.This paper takes the TV show <Win the victory> as the research subject,in conjunction with TV Programme Morphologic,Social psychology,Sport humanities and communication,etc.to analyze the attributes,target,concept,format,flow,style and the way of operation of this TV programme Stereoscopically as well as to give a panoramic introduction.The method of case study,interview,data analysis,literature search is mainly used to achieve the above.The features of the TV programme were presented and the fundamental of the popularity is further discussed in this paper.It is concluded from the research that the <Win the Victory> TV programme is a Reality Show targeting at healthy public leisure culture.It emphasize on both fun and competition.There is also unpredictability in this TV programme.It appears entertainment and fast consuming characteristic.In terms of way of operation,new media was fully used to come to a high socialization.In the background of society transforming,this TV programme discovers the fundamental to survive and develop based on the fun culture and mentality of the audiences,through combining Postmodernism and Consumerism into the local needs.We have also analyzed the issues and challenges might facing while developing the TV programme.Feasible suggestions are given in this paper.Creativity of the design in the programme is very important which will help to improve.It is also suggested to maximize the player selection online system and optimize the prize allocation.In conclusion,the research concerns about the current situation of Chinese sports entertainment programme in general.With the background of entertainment growth,it is vital to avoid vicious competition in Reality Show programmes,meanwhile to minimize the vulgarization caused by too much fun.This research believes that efforts need to be put into the following two aspects.On one hand,to strengthen creativity and unique point;on the other hand,the producers need to find a balance point between ethics and value orientation.