Study On The Revision Of The "Civilian Heroes" Column In Hunan Satellite TV

In October 2011,the State Administration of radio,film and television made " on the further strengthening of the television star channel program management views"(nanmely "limit entertainment"),"opinion" clearly defined 34,a television star channel must run a carry forward the Chinese nation traditional virtue and social socialist core value system of ideological and moral construction column.Since 2012,Hunan satellite TV,"civilian heroes" as the representative of the legal and moral TV programs have been launched and swept the major star channel.However,the development of the legal ethics program is now showing a trend of sluggish.At the beginning of 2015,Hunan satellite TV decided to take "civilian heroes" from the program center team to the news center of the new team for revision and innovation,and hope to be in the dawn of the dawn.Starting from the line of practice and communication study theoretical knowledge,comprehensive literature research,content analysis and text analysis method,from the quality and quantity of the civilian heroes "section of the existence and" break out of an encirclement "road.According to the "civilian heroes" column in the long-term practice of accumulated experience and data analy'sis,this paper presents the outstanding problems exist in the development process of program:topic,in order to facilitate the reflection of television screen,program material are often limited in the category of "heroic";content.Most of the stories focus on cities and the circumstances tend to be similar;style,news documentary and scene interpretation of are complex;for the effect of program,the two-way measure,market and social are difficult to be unified.To encounter the "bottleneck",it made adjustments on the production team,broadcast time and packaging and hosts aspects.The revison is based on the young audience,and content on prominent news feature style,topic interview on by the discovery of the choice to take the initiative to contact the topic.It is worth noting that,after the revision,the "civilian heroes" is more highlight the role of social effects of the model.The revision of the civilian hero is a from the organizational structure,content production to all aspects,the deep reform and innovation,and its innovative concept has three main aspects:first of all,in the content highlights the interaction at the same time,established the program's story and news of the system;secondly,in the production mode to reporters as the core and with professional characteristics and industrialization;finally,the program by the frequency of the screen on value-added content and frequency of the screen activities to promote,multi-channel realized value propagation of TV program.This paper not only explored the current "civilian heroes" reform and innovation,but also make suggestions on the future development of the column recommendations.In the fierce competition in the external media,on the one hand,the civilian hero need more precise positioning,.on the other hand,after a long founder of time,the form of "civilian hero" program in the audience formed "stereotypes" and rigid.In view of this,in the future course of development,the "civilian heroes" column need to pay more attention to the differences in localization when in the external competitive,on the other hand in the development of internal program should conform to the trend of the future development of Internet society,to create multi-dimensional program form.In addition,the long-term development of the program can not be separated from the brand value and influence of the program to create.