| Since the1990s, the rapid combination of TV and entertainment promotes thedevelopment of TV entertainment programs. Hunan Satellite TV seized the momentand got its entertainment dominance. But on the fierce competition in the TVentertainment industry marketization, its advantage on developing has been raced upgradually by the others, which combines with the problems of TV entertainmentprograms. Under the baton as "the ratings is the king", these programs gossipcelebrities’ privacy, which bring about the low vulgarization. Some phenomenon, likethe continuous program plagiarism and the wave of buying entertainment programs’copyrights overseas, aggravated homogenization. In October2011, the StateAdministration of Radio, Film and Television issued "Entertainment Limited Order",in order to adjust the inland TV entertainment programs.The paper uses the ways of content analysis and comparative analysis of thecases, treating "Entertainment Limited Order" as a starting research point, regardingthe development of Hunan Satellite TV’ entertainment programs as the object of study,to make a systematic study on the development transformation of Hunan Satellite TV ’entertainment programs. All the affecting factors on the development of theseprograms contain multi-culture, market competition, political system, the relationshipbetween subject and object of information dissemination. Simultaneously, under theinfluence of "Entertainment Limited Order", Hunan Satellite TV cries for keep itsadvantage in the competition by transformation.The paper analyzes the fact of Hunan Satellite TV’s entertainment programssystematically, and contrastively analyze the development of the other Satellite TV ’sentertainment programs, conclude advantages and disadvantages of transformation,and put forward the guiding and strategies. The guiding of the transformation is tomeet and to guide the audiences’ demand. The strategies conclude: to use the conceptof degasifying communication to meet the demand of the audiences of different ages;to advocate "China creation", which conclude rooting in mainland, system guidingcontent creation and optimizing human resources; to pass some program productionstrategies, which conclude grafting to several materials, such as sports and science; toadvocate building inside and outside the broadcast program and new mediabroadcasting platform to defuse homogenization and vulgarization. In the context ofsocial transition, Hunan Satellite TV, which is good at entertainment programs, should seize the opportunity of the regulation of "Entertainment Limited Order",improve the programs’ quality and grade by transformation, and create a brandingentertainment program that can adapt to the change of the audiences ’ demand. |
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