A Study On The "Going And Changing" Activities Of Harbin TV Station

China’s current media exist the phenomenon of news from the world separated fro m the real world, The news media and journalists are more or less “burying in the in ne ws”、 “writing events in room”, What is more is that reporting the news content more one-sided, publishing without further research and strict manuscript,The manuscript lik e this not only does not reflect the vibrant social phenomenon and the voices of civilians, but also does greatly affect the credibility of the news media,contrary to the intention o f the news media. 2011 autumn, Central Propaganda Department, the central propagand a office, the State Administration of Radio, Press and Publication Administration, China Journalists Association five departments held a meeting called for national news front or ganized the avtivity of concentrate on the grass-units, redirect the working style, replace the reporting preferences.Since activities have implanted, Harbin TV Station respond to the call actively, the business sector leaders led first to establish grass-roots point of contact, walk into the plant, community, country and write a lot of good works which grasp the pulse of the people thought with full emotion and writer’s genuine feeling to reflect the people’s joys and sorrows and understand their safety and well-being. Harbin TV Station, as a typical representative of the municipal television station, has obtained remarkable results in getting into the " Concentrate on the grass-units, redirecting the working style, replacing the reporting preferences " campaign which not only has brought a breeze for the Harbin media,but also made great contributions to the development of the local economy.But at the same time,there are also some issues cannot be ignored, and it’s necessary to think deeply about these problems.This paper consists of four chapters altogether The first chapter of the "Concentrate on the grass-units, redirect the working style, replace the reporting preferences " activiti es carried out a detailed analysis, and analysis of its necessity and far-reaching impact. Chapter II binding a lot of news that reported on "go turn change" campaign of Harbin TV.select the typical and popular works. Analyzed three aspects :the form, content and f orm of expression. summed up features of the Harbin TV "go turn change" activities. In the third chapter, through the Harbin TV "go turn change" significance of research activi ties, summed up their Positive significance Harbin society and public opinion, public op inion made. In the fourth chapter, the main research summarizes the typical problems H arbin TV "go turn change" activities exist, and explore the "go turn change the" normali zation strategy...