The News Frame Research Of The "People’s Daily"’s"Go Turn Change" Special Reports

In recent years, along with the frame theory become more and more popular in the domestic researchers, journalism and communication researchers also use related theory when analyzing the hot news events. As everyone knows, the news media have great influence power and strong guide and intervention ability of the formation of the public opinion. The value orientation of media penetration in the selection and.recombination of information, and the clear point of view through the form of comments show, will have a significant impact on the audience’s cognition, judgment, feelings and opinions. Since the national news media launched the "go grassroots· turn working style· change the writing style" in2011August, the "people’s Daily" was the first to launch the "go turn change "column, which have the "first-line information","conidian survey" and some plasma columns. Since the column has been widely welcomed and praised, research the "reports of go turn change" activities’ reporting experience and the lack, it plays an important role in promoting the reform and development of the news business.In this paper, the study use the frame theory as a guide, select the whole year’s "go turn change" column news reports as the research sample, use the literature analysis, content analysis and text analysis method to analysis and sorting the data, carding "go turn change" the development track and informing the report text content framework, summarizing the specific features of reports and existing problems, and giving recommendations from the perspective of journalistic professionalism to improve the "go turn change" news reports.This paper is trying to definite the concept of "go turn change", and based on the review of the literature about the frame theory, to analysis the history changes about the "go turn change" news reports. The paper is also trying to analysis the "go turn change" reports with thematic framework and content frame, to construct the main frameworks of the reported framework numbers, report form and the main reporters at the macro level, and at the micro level to analysis the characteristics of rhetorical text and discourse framework report reports and report change tendency.The conclusion of the study shows that, since the "go turn change" activities launched, the number of "People’s Daily" reports changes along with the social hot period, the subject framework focus on farmers, workers, skilled workers and staff as the representative of the lower society, the news is the main form of the reports; the People’s Daily reported discourse style change is mainly reflected in:narrative point of view gradually turned more objective and civilian; the narration way includes detail description and comments.