News Researching Of "People’s Daily" In "Go Turn Change" Activities

"Go turn change" activity is short from "go the grass-roots level,turn style, change thestyle",which is launched by the Central Propaganda Department, the Central PropagandaBureaus and Foreign Affairs Offices, the State Administration of Radio Film and Television ofChina, the General Administration of Press and Publication,and Journalists Association ofChina in the national news organizations.The activity aims at promoting journalists make theopinions of the masses and the lines of masses reflected in practice of news propaganda,andpromote the activity further institutionalization and normalization that news units go deep intothe grass-roots level and the masses.From the perspective of news reports study and on thebasis of reading People’s Daily and the existing research results, My Paper analyzescharacteristics of People’s Daily news reports in "go turn change" activity from the columnpositioning, column sitting, content issues. My Paper analyzes the manifestations from titleformat, language, content, layout, length with taking chart,comparing, exampling and so on.My Paper analyzes the communication effect from carrying forward the socialist journalism,safeguarding People’s Right to express, playing an exemplary role. Analyzing the "go turnchange" activity how to affect the development of party newspaper. Under the new situation,all levels of the party newspaper are paying more attention on ordinary people’s productionand life with civilians and humanistic narrative’s way of reporting. All levels of the partynewspaper should take this opportunity, paying more attention on improving the quality ofpeople’s livelihood news, making an efforts to expand the social influence, strengthenconsciousness of responsibility in every step of the News. Aiming at the problems existing inthe present situation, the paper advocates promoting the "go turn change" activity to acquirethe further actual effects by upgrating the professional accomplishment, paying attention tohumanistic care and strengthen the system construction.