The Preliminary Exploration Of Clothing Brandscaping In Urban Space

This article is based contemporary urban space environment, and try to explore therelationship between clothing brandscaping and urban space. In the Global integration of culturaland economic globalization to promote the brandscaping has characteristics of globalization inurban space, and among them, clothing brand plays an important role in shaping the globalculture in the process, and clearly expressed the people’s expectations and hopes. Clothingbrandscaping is no longer a single of functional space, which not only requires a combination ofform and function perfectly together. And to emphasize the brand development strategy to meetthe premise of value to offer consumers a new experience.Firstly, this paper discusses the properties of clothing brand of landscape in which urbanspace includes social, commercial and artistic relevance of the three issues. Under the guidancebrands to express their own individuality and mixed them together into a new urban landscape.Brand through symbolic actions, proposed the concept of the brandscaping; Secondly, the maincomponent of the clothing brand of urban space-the building shell as part of branded products,they are assigned functional space by optimizing internal display space, in order to achieve theultimate goal of selling; Thirdly, the clothing brand landscape become a means of branddevelopment strategy, these strategies as a catalyst for transform and renovation of urban spacesto produce a more diversified newer brandscaping. With the homogenization of the problem andto brand landscape also gradually influence the difference between consumer perception of brandand brand. Based on the above, the clothing brandscaping through which guide our daily livingspace in the discourse of urban space to define our way of life, has become a city space planner.In short, the clothing brand focus to create a meaningful and lasting identity, and conform tothe special nature of public places, so that the brandscaping of exterior and interior of cultural consensus of issues.