Study On Light Environment Design Of Clothing Store In Shopping Mall

Clothing has always been a necessity of life,and the physical clothing store is the main place to provide clothing display and sale.With the rapid development of experience economy,competition and the change of purchase behavior,the consumer shopping in clothing stores is not only shopping,but more to relax the body and mind,exchange feelings,which undoubtedly brings more opportunities and challenges to the physical clothing stores.Although there are still a lot of research on clothing store lighting at home and abroad,most of them are simply from the space art molding,atmosphere setting and other aspects of the general introduction and theoretical statements,for the current clothing store reality research is not deep,Therefore,the paper carries on the field investigation to many real shopping mall clothing stores,carries on the light environment analysis based on the domestic and foreign related commercial lighting and the clothing store lighting research,grasps the current shopping mall clothing store lighting basic condition,and has designed the experiment.From the point of view of color rendering,the influence of light source spectrum on clothing color was studied.Finally,the design strategy of light environment of clothing store was put forward by synthesizing literature,investigation and experimental results,and the optimal design of light environment of clothing store was carried out by software simulation.Chapter 1 mainly introduces the research background,research purpose and significance,domestic and foreign research status,research content and so on,and through the analysis of domestic and foreign clothing store lighting research status,understand the deficiencies,find out the breakthrough point.Chapter 2 introduces the development course,function and importance of clothing store lighting,and studies the lighting of clothing store in shopping mall from two aspects: lighting art and lighting technology.Among them the art aspect mainly includes the light shadow expression,the light to the space artistic expression and the atmosphere construction,the lighting technology aspect mainly has the illumination way,the light source choice,the illumination appraisal index and the related reference value and so on.The paper summarizes the research focus of this topic and provide reference for the research and evaluation of the clothing store light environment.Chapter 3 of the thesis on the popular brand of shopping malls clothing stores(A total of 10)Through field investigation,we first collect people’s subjective feeling and evaluation on lighting situation of clothing store by questionnaire.Chapter 2To determine the content to be measured,including: The basics of a clothing store(Store size and reflection ratio of decorated wall surface)And clothing store lighting(Illuminance value,color temperature value,color index value,calculation of illuminance uniformity,key illumination coefficient,etc.),With the standard value of lighting specified as the reference,the lighting situation of clothing stores in shopping malls is judged.There is controversy about the authenticity of clothing color in the investigation,and the color temperature and color rendering of the light source is particularly important for the whole design of the light environment of the clothing store.In chapter 4,the influence of light source spectrum on the color authenticity of clothing is studied experimentally.Because the color rendering of the light source is determined by the spectral power distribution of the light source,different light sources will produce certain differences to the color,and the human eyes will have different light sensitivity to different wavelengths,so the experiment adopts the way of visual evaluation.By analyzing the data of human eye observation under different illumination conditions,the influence of spectrum on color authenticity is studied,and the most suitable lighting source and luminance of light environment are found by combining with different types of clothing stores.On the basis of the second,third and fourth chapters,the fifth chapter of the paper on the clothing store space atmosphere building and visual comfort based on the light environment shaping two aspects of the corresponding design strategies.Chapter 6 uses DIALux evo software to simulate the lighting situation of clothing store before.This paper takes FASHION and BOY as examples to make a simulation and improvement scheme,and makes a restoration of the decoration,display and colour collocation in the store,and discusses how to optimize the light environment step by step through the adjustment of relevant parameters.The innovations of the paper are:(1)The influence of light source on garment color is studied from the perspective of spectrum.By controlling the type of light source,color temperature of light source and luminance of light environment,the human eye observation effect of different color samples under different illumination conditions is analyzed synthetically.It provides a new way to study the authenticity of clothing color.(2)Based on the three attributes of the color: Hue,saturation,brightness,and the color characteristics of clothing shop,the selection of experimental color samples,and through the visual experiment,for different types of clothing store light source selection and brightness control to provide some guidance.(3)The lighting software DIALux evo is used to simulate the light environment of different decoration styles and different collocation of clothing store space,which makes the space environment visual and convenient for people to judge the whole environment intuitively.It provides reference and technical support for the optimization of light environment design of different types of shops.