Research On Experiential Design Of Brand Clothing Retail Shop

In the era of increasingly perfect electronic information technology,traditional retail industry has been impacted by various forms of new sales models,such as e-commerce platform and Internet retail.As an important part of brand sales,retail store space should be transformed and developed in time.Nowadays,people’s material level has been greatly improved.Consumers’ shopping demand is gradually changing from material demand to emotional demand.Consumers are increasingly unable to be satisfied with mass-produced products.They pay more attention to the individualization and customization of products,as well as the sense of participation in the shopping process.The impact of the purchase also includes brand environmental image,brand social image and other factors.The sales space of retail stores should not only provide consumers with convenient and fast shopping conditions,but also change the service mode,display form and hardware facilities accordingly.This paper combines theory with practice,and takes the experience design of "Uniqlo" brand clothing retail store as an example to study.To elaborate the development direction and trend of interior design of brand retail stores,through market research,material collection,literature research,case analysis and other methods,combined with the understanding of various disciplinary results,analysis and summary of the design factors to be considered in the experience design of brand clothing retail stores.On this basis,we grasp the development frontier of experience design field,and refer to excellent works at home and abroad,focusing on how to highlight product advantages,display brand image and meet customer shopping needs through experience design.The purpose is to propose new ways to adapt to the changing market by studying the design transformation process of clothing retail stores,hoping to provide some help for the development of related traditional clothing retail stores,so as to adapt to the development of the clothing industry.