A Study On The Diet Custom Of The Year In The Perspective Of Communication

Folk festivals in the traditional sense refer special days from Stove King’s Day (December 24 in Lunar), New Year’s Eve, New Year, Greeting New Year to the Lantern Festival. The themes of these activities are family reunion, ancestors worship, thanksgiving yesterday, blessing tomorrow etc. Diet custom of festivals are food and drink activities greeting the spring, reunion, praying for a good harvest, ancestor worship around this period.From the perspective of communication science, by case analysis, using the method of field survey and literature, analysis significance of New Year custom of eating on the culture dissemination. From transmission view of communication,5W pattern formed five major areas of communication studies, constructed classic paradigm of communication studies; In view of the ceremony, emphasizing the cultural concern and significance on connotation. The meeting points of diet custom of festivals and communication science are cultural inheritance and communication functions, ritual and communication. Thus, according to the classic paradigm of communication studies, and attaches great importance to the cultural implication of festival eating customs. Thesis body formed of four parts:the main ritual participation analysis, media and symbolic analysis, content analysis, functional analysis.Among them, part Ⅰ:analysis festival eating ceremony participants, on the one hand, analysis the order and relation of participants in the ritual of identity and role, on the other hand, analysis participants in the ritual formed the phenomenon such as reserved communication, interpersonal communication, organizational communication etc. Part Ⅱ: from the spread of the carrier----the media, the information carrier----the symbol, to the form of symbolic coding, discussed systematically the media and the symbol of the New Year diet spread. Part Ⅲ:from the material flow, the spiritual flow and cultural streams flow, deep thinking the content of New Year diet dissemination. Part Ⅳ:analysis the function of New Year diet spread, from a social point of view and in the main level of the participants to understand the value and significance of the symbols of information, the effect of dissemination activities.New Year custom of eating is a ritual about kinship community spread, relatives of community resonate at a ceremony under a shared consensus, build a "collective" of New Year food culture. "Family", "extended family", "national" participated New Year diet ceremony, in essence, to construct and maintain an orderly and meaningful cultural world of can be used to control and contain collective behavior. New Year diet culture is a collective national culture to adapt production and life needs to create, is a deliberative and agreeable ritual on human relations, is a "cultural performances" of the most grand, the most solemn etiquette,the most abundant diet. Confucius said:"Observing the customs of a place, knowing the rise and fall of a country." Thus, the spread of the value and significance of festivals and cultural practices of diet should be taken seriously.