Research The Procedure Reengineering For New Product Management In Company C

How to build up an effective project management procedure that helps enterprises todeliver new products with shorter lead time, better quality and excellent user experience isalways a great topic to most enterprises’ stakeholder and it’s also a key element whichhelps them to defeat the competitors and win the business in Consumer Electronics Market.Some of enterprises are lack of experiences to detect the weak points of their current pro-cedure or they don’t have so much sense to make a revolutionary change. That means thoseenterprises are always suffering on the sources limitation, quality issue and market sharerate, until they are eliminated from the market which they were good at it.Since the year of2008, the further impact of US subprime mortgage crisis on IT in-dustry cannot be underestimated. The demand of consumer electronics market keep shrink-ing and slowing down. A revolution now is changing the market quietly by its own gamerules. The paper is focused on current situation of the world wide economy, supporting bythe analysis data from consultants, generalizes the common regular pattern of currenteconomy features and finally summarize the rules and the traits of Consumer ElectronicsMarket. It helps us as an excellent guidebook to detect the strategy or product managementproblems of Company C.The paper researches the problems we ever met in strategy planning and new productmanagement procedure. With the guidance of Business Process Reengineering (BPR) theo-ry, procedure and tools, such as IDEF, Activity-based Costing and matrix technology, werebuild new product management procedure by crossing cooperation requirement betweenMarketing strategy, Technology development and Production. The latest procedure hasbeen verified with company C actual production and we’ve received so much positivefeedback about it. Finally, we hope the finding that is delivered by the paper: A new prod-uct development procedure will be defined as a good example or a guide book for the otherenterprises that ever has same problems.