Research On H Company Purchasing Guide Post Performance Indicators

Performance management is one of the most important process of human resource management of a company. It is the key process to ensure implementation of corporation strategy. This paper discusses a few drawbacks in performance management of marketing positions of H company, especially in designing and quantifying of Key Performance Indicators (KPI). These problems are now restricting further development of H company. The purpose of the paper is to study KPI of Marketing positions in H company.Firstly, this paper has given a summary of relevant research on KPI of marketing positions in the nation, establishes an analysis method of comparing theoretical research and the actual situation of H company, and also explains the definitions of performance, marketing positions, performance management and key performance indicators. The relevant theories especially the balanced score cards (BSC) is also discussed in the paper.In addition, this paper introduces and analyses the organisation chart, development and current situation of H company, and detailed elaborates the application of KPI from2aspects:the position’s job scope and current settings of the KPI. Both advantages and disadvantages are discussed.This paper also points out the importance and urgency of improvement on KPI of marketing positions by applying the theory of BSC, and proposes the possible improving method accordingly:plotting the strategic map of H company, extracts the KPI from strategic map, and designing the KPI of department and marketing positions using3level index. Furthermore, the explanation and implementation of the improved scheme is elaborated here in this paper as well.Last but not least, the conclusion analyses the features of improved KPI and brings out the expectation on the implementation effect. Hopes H company could continuously following up and improving the KPI system, gives references and enlightenments to other companies and whole industry.