The Choice And The Core Competitiveness Evaluation Of Third Party Logistics Enterprise In China’ Publishing Industry

Recently, our Book enterprise’s logistics operation are in low efficiency, outdated equipment, backward logistics management idea, and often lack the talent, etc. So they can’t meet the information demands and the distribution of higher requirements. The way of Solving the problem is to introduce the Third Party Logistics enterprise. Key point is to choose the appropriate Third-Party Logistics to change book enterprise logistics present situation, and to improve enterprise customer satisfaction of the books.At first, this paper will introduce the related theories of the logistics, The Third Party Logistics, and Book publishing industry. By analyzing the Third Party Logistics enterprise’ core competitiveness and benefit source of the Book publishing industry, we can master several factors of affecting the core competitiveness. Then we will analyze the relevant factors of correlation analysis. Through the analysis of the publishing enterprises selecting the Third Party Logistics enterprise, the evaluation and selection of the Third Party Logistics in Book publishing industry, we will prove this problem by using the fuzzy AHP and gray correlation analysis. The focus on books is in optimal selection of Third Party Logistics service providers.By analyzing the benefit source of the Third Party Logistics enterprise, and the economic benefit of the publication standard system, the theoretical model will be presented. Then we will design the index system of core competence evaluation and the evaluation standard in Book Publishing Logistics Enterprise. By using analytic hierarchy process (AHP) and fuzzy comprehensive evaluation assessment methods is to analyze and select Third Party Logistics enterprise.Through the case in Higher Education verifies the accuracy of the above methods. Its results show that:by using Third-Party Logistics enterprises, Book publishing industry focus on their core business, which can highlight the main business of their own, and further build its own core competitiveness. At the same time, the Third Party Logistics enterprise, according to the particularity of books logistics demand as its tailored to achieve personalized books logistics demand, and cost will be less than the cost of books logistics enterprise itself operation. In short, Books enterprise, taking advantage of the third party logistics in the field of logistics management, make up for the inadequacy of their own logistics management, emphasis on their core business, and improve the publishing enterprise competitiveness in the market.