Study Of The Publishing Logistics In E-commerce Era

Internet technology and the Chinese book publishing industry is developing rapidly, hastened the birth of China on the burgeoning e-commerce industry. The rises of e-commerce on the industry bring new opportunities for the development of logistics, also has brought new challenges and demands. In China, owing to the logistics industry a late start, lagging behind the concept, coupled with aging hardware, system backward, and this is difficult formation information, the scale of modern logistics industry model to meet the needs of e-commerce activities. How will the traditional model of the logistics industry into the e-business environment of the new model has become the logistics industry we are facing a new task.Through comprehensive use of strategic management, marketing books, book publishing, e-commerce, management information systems, marketing services curriculum knowledge, combined with the design, supply chain theory, the theory of logistics and customer relationship management theory, a comprehensive analysis of the current domestic e-commerce environment book industry logistics status and development trend of the field, put forward the development of modern logistics industry on the proposed system and personal views. China's e-commerce environment for the logistics industry on the practice patterns of meaningful exploration and research.This paper is divided into five chapters main: Chapter I of this paper pointed out the background to the study, methods, and the significance of this innovation; Chapter II expounded on the meaning of logistics and e-commerce features, and analyzes the difference between the mutual relations and the impact of Chapter III of several typical combination with the current form of logistics, e-commerce environment of the logistics industry may achieve development model; Chapter IV SWOT analysis method used to analyze the development of the network of traditional publishing companies published a strategic choice, summed up in the e-business environment of China's logistics industry and the characteristics of the problem; Chapter V have made e-commerce environment conducive to the development of China's logistics industry response; final Amazon online bookstore logistics model of the system analysis, chapter II to Chapter V as the core content.