Research On Competitiveness Evaluation Of Publishing Industry In Hubei Province

In the era of rapid development of Internet and big data technologies,all walks of life are looking for new development opportunities in technological progress,and the publishing industry has also entered the track of rapid development in this wave.As the birthplace of Jingchu Culture,Hubei Province has a rich humanistic history and culture.At the same time,as a major science and education province,Hubei Province has unique advantages in talent,scientific research,innovation and so on.With these advantages,the publishing industry of Hubei Province has been developing steadily,and has made an inescapable contribution to the economic development of Hubei Province.To carry out evaluation research on the competitiveness of the publishing industry in Hubei Province,on the one hand,enriches the theoretical system of the evaluation of the publishing industry’s competitiveness,on the other hand,it is also conducive to identifying the weak links in the development of Hubei Province in publishing and putting forward targeted development suggestions.Grasp the operating status and development direction of the publishing industry in Hubei Pro vince to provide realistic basis and practical guidance.On the basis of combing the previous research results,this paper studies the characteristics of Hubei publishing industry.First of all,the core concepts and theoretical knowledge related to the publishing industry are integrated,and the evaluation index system is established by using the Porter diamond model theory widely recognized by scholars.The key factors affecting the competitiveness of the publishing industry are deeply analyzed.After the preliminary construction is completed,the correlation analysis is used to screen the variables,and a more scientific evaluation index system of publishing industry competitiveness is established by eliminating redundant indicators.Secondly,the factor analysis method is used to calculate the score and rank,and the competitiveness of Hubei publishing industry is comprehensively analyzed through horizontal and vertical dimensions.On the one hand,from a horizontal perspective,the comprehensive competitiveness of Hubei Province and other provinces and cities is compared to find out the shortcomings of their own development;on the other hand,from a vertical perspective,to investigate the changes of publishing industry in Hubei Province in the past three years.Through the analysis of two dimensions,the competitiveness of Hubei publishing industry is evaluated more scientifically and comprehensively.Finally,combined with the main problems analyzed,the countermeasures and suggestions to enhance the competitiveness of Hubei publishing industry are put forward in order to contribute to its future development.