The Research Of Barrage Video From Communication Vision

With the appearness of "Dou Pao" produced by Tudou, Barrage Video has began to draw a lot of attention. Although our country has a large number of internet users now, but familiar with Barrage Video is very rare. So the charming have not been show up all the time. This is why it hasn’t been able to enter the academic field to be found or studied. Studying it, the writer believes, will fill the blank in academic field, or attract more people’s attention.This paper is discussed in communication vision, dividing into three parts:The first part introduces the Barrage Video and the websites. First, Barrage Video refers to a new type of video which the users can comment directly in the screen. Second, Barrage Video is not the local product in our country, but a transformed import from Japan. Third, explained the technical support. Last, introduce the famous websites.The second part mainly discusses the characteristics and communication mode. Its characteristics included timely feedback, Targeted review and fragmentation, The diversification of express. Its communication mode presents infinitely updating and cycling mode.The third part is about the significance of Barrage Video. It Created a revolution of the mass creation, bring great change to audiences’ perception experience, realizing the real-time interaction between people about the video. However, It also exist some negative effects: infringing videos’ copyright, influencing to watch, making comments to difficult to manage.