Research On Communication Mode Of Barrage Video Adverstising

Barrage is a new way of communication,it is mainly used in online video.Then a new video type is coming:barrage video.Because of its comment is fast,rich in new forms,interactive,entertaining and other characteristics,Barrage video is becoming more and more popular.While watching the video,they watched the barrage,sent the barrage,and activated the video user's watching activity through the barrage interaction.As a result,someone try to use the barrage to send advertising information.Through the interview,we learned that the advertisers and sponsors are still optimistic about barrage video advertising.We learned barrage video advertising will have a large market by the analysis of barrage video.We learned three principles about advertising content creativity from the existing cases and reference ads.Through a questionnaire interview,we learned the use of barrage video and user's acceptance of the ads.Then we have a discussion of the effectiveness of barrage video ads.The above five parts of the study,to build a barrage video advertising "advertisers lead the audience deeply involved in advertising information recycling model"mode of information mode on the one hand,on the other hand,to prove the barrage video advertising is a emerging forms of advertising and have potential for growth from five parts.Finally,through the research,the interview,we summarize the existing questions of the barrage video ad,and try to put forward some exploration direction from the view of the platform.